About Me
Hi, I’m Ria! I’m a digital marketing content strategist who believes the best content is equal parts storytelling and strategy.
I have 4+ years of experience helping brands plan, create, and optimize content that connects with real people and delivers real results. My work spans content strategy, copywriting, and UX, and I care about how it all fits together, from thorough research to the big-picture thinking down to the final edit.
Background
It started, honestly, with a love of beauty and online shopping.
After graduating, I landed my first role as an Ecommerce Officer at Glamourbox and what began as learning the ropes quickly turned into a genuine passion. Beyond managing day-to-day content strategy for their ecommerce website, I spearheaded the creation and account management of two additional ecommerce stores for the brands we carried on Lazada and Shopee. I found myself drawn to the writing, the strategy, the way the right words in the right place could move people to act.
From there, I moved into social media at Global Retail Brands Specialist, where I headed content for multiple brands by growing their presence, writing copy, and managing influencer relationships that brought those brands to life online.
At Mapletree Media, my role evolved into a full content strategy through auditing and improving websites, creating SEO-driven content, building landing pages, and leading the work that drives real traffic and conversions. Along the way, I worked across a range of industries including beauty, skincare, aesthetics, lifestyle, travel, and finance, where each one taught me something new about how to connect a brand with its audience.
As a Marketing Intern at Strand + Strategy Communications, I worked directly with the Founder to support marketing strategy, content development, and communications initiatives for both the agency and its clients.
My responsibilities included auditing websites, blogs, and social media channels to identify opportunities for stronger user experience, brand messaging, and audience engagement. I developed strategic recommendations, planned editorial content calendars, and contributed to content marketing initiatives designed to support long-term business goals.
I also researched and wrote blog articles focused on communications, marketing strategy, leadership, workplace culture, and mental health. Beyond internal projects, I supported client work by conducting content audits, developing communication strategies, and creating blog content tailored to each client’s objectives and brand voice.
How I Can Help
I started my career in the Philippines, where I was recognised as Employee of the Month at Glamourbox early on and went on to win both Rookie of the Year and Employee of the Quarter at Mapletree Media. Those weren’t just nice moments; they reflect how I show up for every project I take on. For me, that means going beyond the brief by taking the time to understand a brand inside and out, asking the right questions, and building a strategy that’s intentional from the start.
Because good content isn’t about how much you create. It’s about creating the right things, for the right audience, at the right time. Every piece should have a purpose, and every strategy should be built around what will actually work for your brand and not just what looks good on paper.
What We Can Build Together
What drives me is curiosity. Every brand has a story worth telling, and I love the process of finding the clearest, most compelling way to bring it to life.
I enjoy getting know about brands and their products and I’m open to new projects and experiences!
Interested in working with me? Drop a line and learn how we can collaborate together!